‘Be Enchanted’

In October 2009, I was approached by McConnell’s Fusion to create an illustration for the Dundrum Town Centre’s Christmas campaign. Monika Crowley was the Art Director, and it was a fantastic few weeks working on this image with her. It was one of the most detailed pieces I’ve ever done - it was designed to be printed as a 6 Sheet on Bus stops etc, and a Metropole Billboard, which is even bigger. It ended up being about 14,000px tall at 300dpi. It was up on Bus stops and Metropoles at 120 sites around Dublin and beyond, and appeared in many magazines and newspapers. Thanks to McConnell’s and particularly Monika for being brilliant through the whole process, and to Don Nugent and everyone at Dundrum for going with me.